Palm’s iTunes Gamble

by jaganath on May 30, 2009

Now that the iTunes store is DRM free, any device vendor can dream about doing a “full sync” with iTunes on the Mac or the PC. Palm is the first to take the bold step of doing that. As we can see from the screenshots that were published by Palm, the Pre is getting detected as an iPod – which means it is fooling iTunes into believing that it is syncing with an iPod.

The Palm Pre

The Palm Pre

This may open a gamut of third party official and unofficial applications trying to do the same for other devices. Apple may not like this and chose to shut down the third party ‘fake iPods’ from syncing with iTunes in a future version. The cat and mouse game will start and it will be fun watching devices losing support and then gaining again after every iTunes update!

Instead of shutting down these ‘fake iPods/iPhones’ Apple can also chose to licence iTunes with something in the line of “Works with iTunes” certification, which can dramatically increase the iTunes music sales.

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