Nikon: Where are the Point and Shoots, Sir

Eventhough the prices of DSLRs have fallen dramatically in the last one year or so, many people still prefer the convenience of Point and Shoots. Most high end P&S cameras now offer super zooms, covering incredible ranges like 24-400mm. Essentially - one lens, all type of shots. This one from Olympus is the master of all. Canon has the S5 IS and Fuji has the S9100. Panasonics range starts from the FZ8 and ends at the SLR-like FZ50.

One name conspicous by its absence from the above list is Nikon. They just don’t have a P&S in the above class. Though Nikon has done a commendable job by helping reduce the SLR prices drastically, they are yet to release a versatile P&S which can be used in all shooting conditions. Once upon a time, they had some gems in the Nikon Coolpix 8700 and 8800 point and shoot cameras, but today the portfolio looks very dull. Its time for Nikon to come up with some good cameras in this segment. A 10x Zoom camera with a 10 megapixel sensor in a DSLR like body will definitely help Nikon regain some market share in the crowded P&S segment.